Tuesday, March 11, 2008

I recently wrote that I didn't think blogs were all that great for promotion. Maybe I was wrong about that.

Etsy just published its results from their January 2008 survey. 30,000 people responded -almost half were buyers only.

I took a look at the data. 26% of the buyers found out about Etsy on blogs, and 17% found handmade Etsy products through blogs! (Still, the most frequent way buyers find out about Etsy is through a friend - 33%).

With regard to MySpace or Facebook, almost three quarters of buyers have a profile on at least one of them! And a quarter of buyers use Flickr.

My conclusions:

  • I may have been wrong about the impact blogging has on promoting. I had planned to continue to blog, but now I won't be so negative about its potential use for promotion.
  • I am definitely going to work on my MySpace account, and possibly look into FaceBook.

Maybe I'm going to have to invest in this:

(Hey, it's deductable as a business expense!)

You can find more about the survey results on The Storque.

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  1. I Dig This Life said...
    if you want to learn about Html on myspace etc the best place to learn is in the myspace forums they have a special thread on customing and you will find everything you need to know or learn on there thats how everyone else learns...& where i learned it so goodluck with it :)
    Contrariwise said...
    That's a great suggestion. I'm going to check it out tonight.
    LoveMeKnot Creations said...
    contra myspace isn't too bad, but yeah if you want to add your own html it gets a little tricky....
    but you can add etsy mini :)
    good articles!!!
    Contrariwise said...
    Yes, the first thing I'm definitely going to have to do is figure out how to add the Etsy Mini to MySpace.
    Little Lovables said...
    I like myspace, but it takes about 5 minutes for a page to load... so adding little adds in comments is near impossible for me.
    Little Lovables said...
    contrari, the etsymini is easy to add... just copy and paste it in the comment section on another's page to use as an add... or in one of your "about me" areas on your edit page to link it to your shop.
    Contrariwise said...
    little lovables,
    Thanks! I did it! My Etsy Mini is now in my MySpace.
    Anonymous said...
    Thanks for posting this. I didn't know about the survey but I do agreeg that blogging is a great way to spread the word about Etsy.
    Keep posting away :)
    Unknown said...
    I think myspace is a waste of good bandwidth, but that's just me. :) Me who has a useless myspace page of my own. I doubt that it's brought me any customers, but I keep my little profile up there anyway. Can't hurt, right?
    Unknown said...
    I read that forum post (about blogs). :-) Okay, so maybe I'll branch out into other areas too!
    Anonymous said...
    I think I was actually found through MY blog by etsyians and then I joined Etsy!
    Anonymous said...
    Not to whine, but I've got to know - where is one supposed to find the *time* to blog, create jewelry, work the business end of creativity (records, admistrative stuff, etc), take photos, work on your site, keep up in the forums so you know what's going on, oh, and yeah, work the day job, too?

    Dang - that is whining. But I'm absolutely at wit's end trying to find a way to juggle stuff. Any suggestions? Thanks for all the great info - it's very much appreciated.

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