Wednesday, November 19, 2008
Just because you've listed an item on Etsy, doesn't mean the listing is carved in stone.
I'll often go through my listings and look for opportunities to improve them or update them.
Let me give you a couple of examples.
Updating descriptions and titles
Your listing description shouldn't say that your beautiful handmade item has a lovely pastel palette perfect for Easter - in September!
If you have a seasonal description, you should update it seasonally. The above was a really blatant example, but season descriptions can creep in subtly. Minor changes to make your listing "fresh" can make a difference.
Last Christmas time, I listed the earrings on the left under the name of "Christmas Kisses", complete with a holiday-themed description. I ended up selling quite a few pairs . But I didn't want to stop listing my "Kisses" in my shop - they really can be worn any time of the year. So, after Christmas, I renamed them "Valentine Kisses" and wrote a season-appropriate description.
That worked very well and I did sell several pairs for that holiday.
Take opportunities to improve your photos
My Dangling Swirl Earrings were originally available in my shop a couple of months ago. Even though I had photographed them several times, I was never happy with the photos. On the right is my original listing photo for them. Yes, they've sold twice and I've relisted them, but I thought the photo needed major improvement.
I was recently playing around with my lightbox - changing the lighting and experimenting with different backgrounds. I wanted a background that would complement sterling silver. I tried various colors of cardstock, pieces of wood, tiles, different types of stones, etc - then I tried a placemat with rich dark colors. (Placemat??!!) I really liked the deep color and the way silver seemed to pop against it. It also subtly evokes the holiday season.
I went back and took new photos of the Dangling Swirl Earrings and I am so happy I did. You can see the new photo on the left.
Now I feel the photos represent my earrings better - and I don't cringe every time I look at them.
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