Tuesday, March 11, 2008
I recently wrote that I didn't think blogs were all that great for promotion. Maybe I was wrong about that.
Etsy just published its results from their January 2008 survey. 30,000 people responded -almost half were buyers only.
I took a look at the data. 26% of the buyers found out about Etsy on blogs, and 17% found handmade Etsy products through blogs! (Still, the most frequent way buyers find out about Etsy is through a friend - 33%).
With regard to MySpace or Facebook, almost three quarters of buyers have a profile on at least one of them! And a quarter of buyers use Flickr.
- I may have been wrong about the impact blogging has on promoting. I had planned to continue to blog, but now I won't be so negative about its potential use for promotion.
- I am definitely going to work on my MySpace account, and possibly look into FaceBook.
Maybe I'm going to have to invest in this:
(Hey, it's deductable as a business expense!)
You can find more about the survey results on The Storque.
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Labels: Lessons learned on Etsy