Friday, November 28, 2008

The experiment
I had heard so much about both Google Adsense and Project Wonderful. Supposedly you can generate revenue from your blog. They sounded interesting so I decided to try them. (Everyone else seems to be using them!)

And while I was at it, why not make a little project of it and compare how they do.

It was easy to get Adsense on my blog. Blogger has widgets that allow you to put ads on your sidebar. You do have to apply for an account and it took one day to be approved. The ads are related to the content of the blog. So you can see that the ads in my blog are about jewelry, jewelry findings, or silver. (Although an occasional bizarre one tends to creep in.) Adsense has a disadvantage in that the ads are in text only. The maximum number of ads I can have on my blog is 3.

It took about 4 days for me to be approved by Project Wonderful as a publisher. (They review the content of blogs and require a minimum number of posts. ) To be fair in this experiment, I decided to have the same number of ads as Google Adsense: 3.

Stats: Clicks per ad
Revenues from Adsense are based on number of clicks per ad, which differs from Project Wonderful where advertisers pay by the day, instead of by the click.

In the 1st week, there were 2 clicks on Google Adsense ads. (Not exactly on fire, are they?)

It's not as easly to figure out total number of clicks per ad for Project Wonderful. Ads can be on my blog for seconds or for days. Some ads have gotten as many as 12 clicks, some have gotten none.

Stats: Page Views
Per Project Wonderful, the displays per ad have ranged between 550 to 990 displays per day. My page views have averaged about 650 per day for the past 5 days.

Stats: Revenues
Bottom line. After 1 week
Adsense: 2 clicks and $0.16
Project Wonderful: $2.26

I haven't figured out how Google Adsense determines payment per click. How much you earn depends on a number of factors including how much an advertiser bids on your site -- you'll receive a portion of what the advertiser pays.

The Project Wonderful ad spots on my blog have floating prices, they can rise or fall depending to the willingness of advertisers to place bids. In the past week, it's pretty much ranged between $0.09 to $0.30 per day.

Bottom line.
Obviously, I must blog for the love of it. It's definitely not for the money.

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  1. Jim DeSantis said...

    Adsense revenue will not make anyone rich overnight unless one is an Adsense expert.

    Adsense is not an easy nut to crack because Google keeps the technology a secret. Some have cracked it but most earn just a few bucks a month.

    Don't quit your day job if you depend solely upon Adsense!
    Linda Hammelman said...
    Thanks for sharing this info.
    Designed by RJ said...
    Thanks for the info! I love that my PW ads on my blog basically pay for my PW advertising... it's win win! :D
    Live, Love, Laugh, Write! said...
    Thanks for the info!
    Anonymous said...
    You can get image ads in AdSense. You can choose whether you want text ads or image ads and text/image ads. The default is text/image ads; Google determines whether to display text ad or image ad based on your visitor.
    storybeader said...
    I have Project Wonderful - it wasn't selling for much the first few months, but now it's picked up. As far as AdSense, I don't think my computer's anti-virus protection likes it...
    Profusion said...
    I find I generally ignore text-adds, and animated picture adds annoy me, so static picture adds is the way to catch my attention.
    Thanks for the comparison.
    TesoriTrovati said...
    Great info, thanks for sharing! You have a great little world you are building... I found you on Timothy Adams blog, love his work, followed it to your Etsy space and this blog. I am new to this world and just dipping my toe, but I am so encouraged by the great people to be found and the world of inspiration that is just waiting to be discovered. I think you do beautiful work. Thanks for the inspiration!
    Enjoy the day!
    Tesori Trovati Jewelry
    Ann Reilly said...
    I made nothing off adsense either and little for entrecard, people come and drop but ..I think if they like what they see in the first few seconds as in life, they may stay long enough to become loyal readers of my blog and buyers even of MY JEWELRY and ART and Photography! I have no ads on project wonderful or adbirite's Spot but I do have their ads on my site. Blogupp and easy hits 4 u are good too as when you visit a site they give yoiu a viewer to you site! Nice silver you make.
    Annie Howes said...
    Excellent write-up. My questions answered. :o)

    Bonzie Designs said...
    This is a super article, very interesting . I only joined PW very recently and just applied for adsense tonight. Im a little intrigued by both and looking forward to seeing the outcome, although something tells me I might need to put the beach house on hold a wee while! ;)

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