One of the early lessons I learned is that some things sell better than others.
Duh.
That may sound simple to you, but it's a very important observation.
I'd been creating jewelry for years but never tried to sell anything. I was just experimenting with techniques and styles. So I had built up an inventory of all kinds of stuff: beaded necklaces, dangle earrings, lampwork bracelets, my early metalwork.
So when I opened up my Etsy shop, I had many different kinds of jewelry listed.
Sales started slowly. My early sales were forged silver earrings. So I listed more styles. And they kept selling. So I made more new designs and got better at metal work, which I also really enjoy. And my forged silver jewelry kept selling.
My conclusion? Observing sales trends and responding to them was key to increasing sales. (OK, that sounds so elementary. But remember, I was a science major, not a business major, so I'm a little slow at these things.)
In case you're interested in which are my top selling items, the top 3 sellers in my Etsy shop are:
1. The Unfurling Earrings 2. Minimalist swirls
3. Silver Scroll Earrings
I'll be listing some more of my observations about selling on Etsy in upcoming posts.
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I agree...go with what is selling...I have found that out with my Pantaloni and wristlest...
ReplyDeletethanks for sharing :)
Great artical!
ReplyDeleteNo wonder you're doing well, your jewelry is gorgeous!
ReplyDeletetizzalicious,
ReplyDeleteThanks! That's very kind of you.
But what I just realized is my top 3 sellers are (in my personal opinion) my 3 best photographs.
I'll be posting an article on photography and Etsy selling in the near future.
Great info...can't wait for your future installments on this subject:)
ReplyDeleteNo surprise that those are top sellers - I mean, seriously, who wouldn't want 'em?
ReplyDeleteI agree with you Contrariwise, about the photos : same here. My top sellers are the white feather hair pins, the only ones I have professional photos for (wedding pictures). What they say about first impression... ;)
ReplyDeleteSo pretty!
ReplyDeleteanalysis is always good. lol. In fact I need to work on some of that for my shop.
ReplyDeleteyour items are lovely of course so that always helps along with great photos.
Superb!
ReplyDeleteWonderful article, I am a little late on leaving a comment, but I have been trying to find some great articles to read about jewelry and ETSY. I have had a shop for 6 months and I am always looking for advice to improve! Beautiful jewelry.
ReplyDeleteVery interesting blog. I've got two jewelry stores on Etsy (Destash Rehash and Crystal Pearl)and all the items I've sold are different, but I do think I need to diversify into different areas and styles.
ReplyDelete